Who should join?
Best for students who want to work in B2B marketing, SaaS marketing, edtech growth, startup marketing or revenue teams.
Demand Generation Masterclass
Build demand engines across content, paid media, webinars, and lifecycle journeys.
Demand Generation Masterclass: complete practical learning path
Understand how companies create demand before sales calls happen using ICP research, lead magnets, webinars, paid media, content, email nurture and pipeline thinking.
What you will learn
- Ideal customer profile mapping
- Lead magnet planning
- Webinar and event funnels
- Nurture journey basics
- Pipeline and revenue metrics
Career outcomes
Demand generation associate, B2B marketing executive, revenue marketing assistant, lifecycle marketing trainee
What is demand generation?
Demand generation is the process of creating interest, trust and qualified enquiries before a sales conversation.
Is it useful for B2B jobs?
Yes. Demand generation is highly useful for SaaS, edtech, IT services, agencies and B2B companies.
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